Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your Google listing. You have real dedicated pages for every use case: homes, farms, schools, and businesses. Almost none of your traffic reaches them. Nearly all of the site's real visits are people who already knew to search "Protech" by name. Every named buying search, "solar panels for schools," "commercial solar panels," "solar panel farm," sits 35th or lower. It's all detailed below, with what to do about each one.
21 searches are tracked for protechevchargers.ie. Two rows account for 88% of all real traffic, and both are people typing your brand name directly. Every search that names a use case, schools, farms, business, or a home solar system, returns a real dedicated page that sits far enough down the results to earn nothing.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| protech | 170 | 1st and 22nd, 88% of all your real traffic. | 1st |
| solar panels for schools | 590 | 15th and 35th, zero traffic on a real dedicated schools page. | 15th |
| home solar power system | 480 | 79th, from your residential installations guide. | 79th |
| commercial solar panels | 110 | 45th, from your real business solar page. | 45th |
| solar panel farm | 170 | 45th, from your real agricultural solar page. | 45th |
This isn't a content gap. Residential, business and agricultural solar all have their own real page, and none of them appears anywhere near where a buyer would find it. Only people who already know your name are finding you.
This is not a design problem. Four real, well-organised use-case pages already exist. What's missing is aim and accuracy: a correct phone number matched between Google and the live site, and county names added to pages that are currently too broad to win. Steady monthly work, not a rebuild.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
1,350 people a month searching for schools, homes, farms and business solar installers.
Visits already arriving from those exact searches today: 0.
88% of your real traffic is people who already knew to type your name.
Four real pages already cover every buyer type you sell to. None of that structure needs rebuilding, it needs a location added and the small factual mismatches fixed. You know your close rate and what a job is worth. That's the sum worth doing on your side.
Your traffic grew 163% recently, real, existing momentum. A wrong phone number on your Google listing works against that growth every day it stays live, since it's the one detail a new enquiry actually needs to work.